When you think of the first time you had a burger at a fast-food restaurant, it’s easy to remember its look and taste. But it’s much harder to know if the meat was grass-fed and antibiotic-free, if the lettuce was organic and locally sourced, or if the packaging was biodegradable.
Consumers demand transparency for the food they eat, the clothes they wear and the electronics they use. From sustainability to healthfulness, they want information of what goes into their purchases, and companies must provide it with verifiable data. It’s no longer sufficient for a company to sell a good product: it must now sell a good product experience.
This e-book delves into these new consumer trends, the challenges they’re creating for consumer products and retail (CP&R) companies, and how to address these challenges with solutions available through new technologies like low code, the industrial Internet of Things (IIoT) and edge computing.
In this e-book, you will learn about:
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