The Electronic Advertisement Delivery Service (EADS) is a service provided to the advertising agencies to enable a simple, fast and cost effective way of processing their images and delivering them to the newspapers. Features of EADS include: Easy upload of files from the advertising agencies to EADS through a web browser.
Email notification to the advertising agencies once EADS has completed processing the images.
Soft proofing features for the advertising agencies.
Seamless delivery of processed images to the newspapers.
Tracking of the uploaded image at each work flow process.
Benefits of utilizing this system would be: Vast reduction in processing time –
Comparing to the orthodox method of processing, EADS cuts the entire processing time. As this is an online System, the user need not send the image/document over to the next step in the process via courier or snail mail. EADS knows exactly where the document/image would need to go and would send it instantaneously upon completion of one step.
Reduction in delivery cost –
No courier or mailing charges would be incurred as everything is sent online.
To pinpoint exactly where the process is at –
The user would get to view exactly where the document/image is. This would be a huge benefit in the event the document/image is sitting on a very tight deadline. User would know exactly who to liaise with in the event there is an issue to discuss prior to the next step in the process.
Reduction in feedback time –
All notifications and feedback can be done online which makes it mauch faster as compared to courier/ snail mail.
Secure upload / download –
EADS provides a secure and efficient was of ensuring that your image/document does not fall out of the process and only parties who are supposed to view the image/document would be able to do so.
Companies, which this system would suit best for, would be: Advertising Agencies
Separation House
Printers
Newspapers
This diagram is a brief on the workings of EADS. Transactions seen here can be done via 2 methods; Internet Browsers (Internet Explorer, Netscape Navigator, …..)
EADS receiver application The senders logon to the EADS website to upload their PDF images to be processed by EADS.
EADS is intelligent enough to send a notification email to the senders to inform of its processing status.
Viewing the soft proof is an option given to the sender, to ensure that the document/image is exactly how it is supposed to be.
Receivers can then download the processed PDF or EPS images from EADS.
The EADS receiver application also allows the receiver to work offline on the downloaded images, and polls and synchronizes the EADS server periodically for downloads.
Receivers can print a hardcopy for proofing as well as accept or reject these images.
EADS keeps track of the status of the uploaded images from the point of uploading to the accepting or rejecting by the receivers.
This allows the sender to track the uploaded image as it awaits action from EADS, senders or receivers.
End of the day, EADS provides an end-to-end solution for not only a particular company, but an Industry- wide solution.
